The Growing Use of Mobile Websites for Business Communications and Promotion
Purpose and Scope
Here at maxxumNet, we aim to inform business entities about the evolving development
of Mobile Web usage worldwide and about the extensive opportunities available.
With ever-changing market trends, the Mobile Web is exploding onto the marketplace. For the commercial world this translates into new revenue opportunities, new communication forums and revolutionary new marketing
possibilities.
This Article clearly outlines the emerging opportunities on the Mobile Web and how businesses can, and have, best leveraged this.
Introduction
The Internet is now more than a PC-based phenomenon; with close to 5 billion mobile phones worldwide, the reality is that many people’s first Internet experience will soon occur on a mobile device.
As this trend evolves it is vital that the commercial world adapts with it, or faces being left behind. With mobile devices fast becoming the primary interface to the Internet, business opportunities are ripe.
Here we will discuss the background to the Mobile Web, how a business can best leverage the opportunities available, the best practices of doing so, and the next generation of the Mobile Web. Click Here To Continue Reading This Article...
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ECONOMICS
Welcome To MaxxumNet - Marketing and Consulting
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WHAT HAVE THEY DONE FOR YOU LATELY?
So, think about it for a moment... What has your "web design or marketing company" done for you lately? What have they done that has benefited you and you business? Anything? Anything at all? With the economy in it's current condition, has your "team" come up with solutions for you to ensure your financial success?
MaxxumNet has updated, modified and created new and improved financial rewarding solutions for all of our new and current clients. And, we want to help you ensure the success of your business in today's uncertian times. let us prove to you that we will do something for you and your business today. We will give you the MAXX! We are also supporting our newest clients with 1 year free hosting with email, as well as a free domain name! Contact us today for more informaiton at 1.800.757.4712
.Mobi Websites Are Marketing "Must Haves"
Top 20 reasons why all retailers and all Companies should have mobile sites
First it was the Internet and now it is mobile. New technology is creating a plethora of challenges for retailers, one of which is the new, empowered consumer.
As painful as it is, retailers/businesses need to have mobile commerce-enabled sites if they want to stay on top of the game. Here are the top 20 reasons why retailers need to have a mobile commerce site.
1. Internet usage is up – With more people using the Internet from their Web-enabled mobile device, retailers that do not have a mobile commerce site will be left in the dust.
2. Exposure – Store locators on mobile sites are one example of how mobile can help retailers increase their exposure to consumers. Additionally, a mobile retail site means that the brand is in the consumers’ hand or pocket even when they are out and about and that definitely increases exposure.
3. 24/7 shopping – Retail locations close each evening and open the next morning, leaving a window of time in which consumers cannot buy things. Retailers’ Web sites do address these challenges but only if the consumer is at home in front of their PC. A mobile site allows consumers to make purchases 24/7, wherever they are.
4. Impulse buys – The mobile Internet is great for impulse shopping. Say Jane really likes the sweater her friend is wearing. She can go on the retailer’s site and buy it right then and there. Hoping that Jane will get home and buy the sweater from her PC or waiting until tomorrow to go to the retailer’s location is relying on luck and not momentum.
5. Increase sales – A mobile retail site is an additional sales channel and is sure to bring retailers incremental revenue.
6. Comparison shopping on-the-go – With the economy not doing that well, consumers are extra careful in their purchase decisions. Mobile sites allow consumers to comparison-shop while on the go and can be used as a shopping tool when consumers are actually in the store.
7. Coupons and deals – On that same note, mobile sites can help penny-pinching consumers find deals and coupons that they can use to redeem at the point of sale or via a mobile purchase.
8. Inventory management– Consumers can check in-store availability via a retailer’s mobile site instead of calling one of its call centers. It saves the retailer time and money.
9. Database/CRM – Mobile sites can ask consumers to opt-in for marketing communications from the retail brand, helping retailers build a database of names for future marketing. Because these consumers choose to be on this list, they are extra responsive to campaigns and promotions.
10. Fulfillment and returns – A mobile commerce site can help retailers with fulfillment and returns.
11. Stay ahead of the game – A mobile site helps all business owners keep up with their competition. Businesses that are first-to-market with their mobile site are establishing an early relationship with mobile consumers. They basically get a head-start in mobile.
12. Check order status 24/7 – A mobile site also serves as a 24/7 customer service representative. Consumers can check their order status right from the retailer’s mobile site and retailers can cut back the number of call center representatives they have, ultimately saving money.
13. Appeal to affluent, tech-savvy consumers – Affluent and tech savvy consumers are usually the ones that spend the most when they come into a retail location. Giving this demographic of users the ability to shop a retail site at any time and in any place will definitely boost sales.
14. Sign up for promotions – There is no better time to target someone with a retail promotion than when they are on that retailer’s site.
15. Multichannel marketing – Retailers can add an additional element of exposure to their existing multichannel promotions by including them and their calls-to-action on a mobile retail site.
16. Drive them in-store – Whether it is coupons or special sale events, a mobile site can help drive consumers to the store.
17. Take advantage of location-based services – Retailers can use their mobile sites to target consumers who are close to their retail locations and serve promotions based on where potential customers are. So if Jane is passing by Macy’s while surfing the retailer’s site, serving her an ad for 50 percent off anything in-store will surely get her through the door.
18. Data capture – See what consumers are doing on a retail site and the next time they visit, tailor offers based on their previous behavior.
19. Photo galleries and videos to promote specific products to consumers on the go – With a really great mobile commerce site, retailers can engage consumers and present products in a unique way.
20. Branding – Consumers tend to align themselves with brands that are hip and up-and-coming. Having a cool mobile site that intrigues the target audience may be additional branding.
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What are you doing for your business to economize without compromise?
Not sure? Well welcome to the club my friend. You are amongst friends here who are all looking for methods to spend less without risking fiscal concession. I hope that throughout this site you will find some helpful tools and advice that will enable you and your business to become a more financially rewarding experience. Should you have any question or concerns you can always feel confident in finding your answers when you contact MaxxumNet Toll Free at 1.800.757.4712. We are confident that we will be able to provide you with the tools and solutions that you need for your business in today's volatile arena.
We have posted our new blog called "Get The Maxx!" where you can share your story, ask and receive advice and read about what others are doing to get ahead and stay ahead of the competitors. Should you have any questions, or if you are looking for professional marketing and consulting service, please call us toll free at 1.800.757.4712.
WHAT TYPES OF BUSINESSES USE OUR SERVICES
Maxxumnet has worked with many startup companies, as well as many established corporations. We like to work on a professional yet personal level, so that we can accurately assess your particular needs. Depending on your particular project requirements, Maxxumnet will assign a specialized team that will work with you and your company to ensure 100% satisfaction. We guarantee it!
All of MaxxumNet's services come with award winning support and excellent reliability. Not only are our services dependable, their cost to yield ratio is excellent. MaxxumNet develops professional award winning websites and Marketing programs customized to suit your specific business needs. MaxxumNet doesn't feel that you should have to pay inflated rates to get great quality website development, marketing and services with excellent support. If you have any questions, or if you are interested in a free consultation, please contact our sales office by calling 1.800.757.4712.
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ABOUT MaxxumNet!
Who are we and what do we do?
Maxxumnet has several locations to serve you better. Our 1st "E-Team" is located in the City of Toronto, ON, CA. We also have teams members located throughout the united States.
Our locations have been and continues to be of great benefit to MaxxumNet, since 1998.
The need to maintain a technological edge in order to be competitive, has proven to be an advantage to our clients.
All Maxxumnet's team members utilize the latest hardware available. Each member is equipped with an Intel Twin Xeon microprocessor controlled work station and a redundant backup system. All work stations use compatible software and an integrated email network. This allows all members of the team to be kept fully abreast of a project's requirements and development.
This tight communication link also allows for the allocation of the proper resources for time critical projects, whether it's staff or equipment, the need for close communication is of paramount importance, especially to the project leader.
Time is considered as the essence, but not to the degree as to cause security issues. Security issues and client privacy are the backbone of Maxxumnet and MaxxumNet's operating procedures and policy.
MaxxumNet was formed in 1998. We are a group of professional MaxxumNet members dedicated to providing you and your company with the necessary mission critical applications to ensure the complete success of any project you endeavor. From building an online presence to expanding into franchising, we have the tools available and professional expertise to guarantee your success.
Here at MaxxumNet, we can afford you a energetic and enthusiastic team and a financial and time budget that will stay on track. Should we decide that your site would benefit from additional work or graphical art that was not contracted for, we will explain the new ideas to you, and with your permission we will incorporate them at no additional cost to you. Contact us today at 1.800.757.4712 and let us discuss your business requirements.
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